client avatar

Summer is the perfect time to dust off your client avatar (you have one right?) and revamp it.

I mean why not, right? We revamp our offers, our websites, and maybe even our branding. But we don’t think about the people that we’re trying to attract with all these revamps.

Before you roll your eyes at me, think about the last time you prayed for a marketing message to reach a customer who would LOVE it enough to click the link. Yes, client avatars seem so 2008. And totally borin…