Before you get subscribers (email list), followers (social media), or clients (paying customers), you need to identify your audience.

Knowing WHO your audience is, is critical to the success of all your marketing efforts.

Why, should you care about this?

Well, because your audience is your proving ground for testing out your ideas and your original content. Imagine knowing with 100% confidence that everything you create meets the needs of your people. No more hoping, wishing, …