I hate to burst your bubble, but I have to. Facing and understanding these three truths about your branding will help you move forward and make some shit happen.

The sooner you accept this, the sooner you'll quit beating yourself up for not being perfect. 

Awful Truth ABOUT YOUR BRAND #1: IT WILL NEVER BE DONE. 

Ever. 

You will always be reiterating it, improving it, and changing it. Your brand will evolve as you grow and expand. Accept that your brand is like a living thing - like you - and will never stop changing. 

Awful Truth ABOUT YOUR BRAND #2: IT WILL NEVER BE PERFECT.

I don’t care what your Instagram feed looks like. Even the most followed brands aren’t perfect, they just post like they are. Stop comparing yourself and hating on your brand because it’s not perfectly styled with every boho-crystal and pink peony in place. 

You and your brand did not wake up like this. Your brand whether it's a personal brand, a personality-driven brand or a straight-up, laced up corporate professional brand - will never be perfect. 

Awful Truth ABOUT YOUR BRAND #3: IT WILL BE ONE OF MANY VERSIONS. 

As you progress in your journey, you will find that your brand will have little nuances or personality traits that demand their own seat at your table.

You will need to decide how to fold these quirks under the main brand - like a car company (one name with many models). Or spin each new little bud into its own show (like the Kardashians). 

In truth, the only thing awful about your brand is when you choose NOT to do anything about what I’ve mentioned. Just as growth is needed inside of your business, you must choose to continually grow with it.

Your branding is a dynamic energy in your business. By doing this, and accepting these truths, you’ll never have to worry about what your brand CAN or CAN'T be.